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January 13, 2005
Our customers recently found cheaper
www.expedia.com has a nice persuasive (captological ?) phrasing:
Are your travel dates flexible?
Our customers recently found the following fare(s):
Return a day later: from $210
Our customers: Subtle hint to follow the crowd.
And tangible information: Return a day later
With declared benefit: from $210 (which is cheper than previous results)
And makes seeing the next step obvious for the customer.
Expedia's short phrase is so much better that a Sign up and Save vague spammy tout.
Posted by omor at 12:41 AM | Comments (0)