July 30, 2002
Loaded Front for Maxim Ralph FHM, Esquire
An update of an earlier story:
I think that for a long time, the conventional wisdom
was that Time Inc. would never do a magazine like Maxim
because we didn't think the advertising would be there.
There was just a perception that young men didn't read and
didn't spend money, and it turns out that they do both.
-- Norman Pearlstine, editor in chief of Time Inc.
