Blog Lessons: User Patterns on LiveJournal
Clay Shirky
Track: Business
Date: Thursday, May 16, Time: 4:45pm - 5:30pm
Location: Winchester
Weblogs are "Small Worlds" models of human connectivity.
Like the famous "6 Degrees of Kevin Bacon", the weblog
world is populated with highly clustered but overlapping
groups. A study of LiveJournal, a diary-format weblog,
shows that the average pair of users in a group of 250,000
can be connected in four hops or less, and that this
degree of connectivity relies on a small but fantastically
connected core of users who serve as 'human routers'.
The way their behavior affects the system as a whole
has interesting implications for weblog design and use
patterns.
The session covers the background on the Small Worlds
model of connectivity, followed by a presentation of
specific results from the LiveJournal study, and speculation
about the effects of such clustering on the design of
weblogs, and social software.
And Communities, Audiences, and Scale.
Communities are different than audiences in fundamental
human ways, not merely technological ones. You cannot
simply transform an audience into a community with technology,
because they assume very different relationships between
the sender and receiver of messages.
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