FSP 1.1: Salesman's serendipity

November 21, 2001

Salesman's serendipity

The registry business has been driven by the wedding and baby market so far, Mr. Nandkeolyar said, but he is optimistic that consumers who try those registries will migrate to the general wish list.

"There are two types of gift givers: those who buy the things they'd like to receive themselves and those who buy what the other person wants," he said. It
is people who buy what other people want, Mr. Nandkeolyar predicts, who will
drive demand for all- registries.

Compelling registrants to spread the word takes some creativity, according to Hans Xu, marketing manager for Felicite.com, a London company whose
activities include helping Web sites set up registries and wish lists. Mr. Xu
said his company provided an online R.S.V.P. and photo- album service
that appeared to be unrelated to the registry business, but was actually a
Trojan horse, of sorts.

When someone goes to the site to respond to an invitation for a party, reception or show, or to view photos from an , the Web page includes a link for the
host's registry. That way, the person hoping to receive the gifts does not have to
notify people of the registry more directly, "which etiquette people are all
against," Mr. Xu said.

"This helps satisfy a whole aspect of managing social obligations that's not really met right now," Mr. Xu said. "And that's really what gift- giving is about: fulfilling
social obligations."
...

The wish lists serve two functions, Ms. David said. "The first is as a true wish list, where you either mail it out to someone, or have a parent do it," she said.
"Second, it gives you a place to park something you want to come back and buy
later."

-- BOB TEDESCHI

2001 November 19, 2001 E-COMMERCE REPORT (NYT): Retailers Stick With Web Gift Lists

Posted by dc at November 21, 2001 12:03 PM

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