FSP 1.1: Better Transit Info sells more trips

September 19, 2003

Better Transit Info sells more trips

17 September 2003
Research suggests that better passenger information may contribute
to a 5%-25% increase in public transport trips.

The International Association of Public Transport (UITP) examines how the sector
can enhance passenger information during its 3rd Conference on Travel
Information, which opens in Gothenburg, Sweden, today.

“In an increasingly information dominated world, intelligent travel choices have
to be marketed just as consumer products are,” stated UITP General Secretary
Hans Rat. “When a consumer buys a new product he or she will find instructions
on how to use it. Public transport products are no different, so our consumers
need to be informed and guided in their use of our product. Choosing the best
itinerary according to personal needs and preferences implies having precise
information about the transport system. It is pointless to provide a service if your
customers are unaware of it.”

Bringing opportune information to passengers can vastly improve the travelling
experience. Time spent waiting for a vehicle or connection, for example, is
perceived as shorter if the waiting time is known. A strong and coherent
communication strategy also greatly increases public transport’s visibility and
profile, which will result in a better positioning of the public transport sector.

Indeed, as privatisation and deregulation spread, the need for good information
becomes ever greater because of the complex interactions between operators
and organising authorities in competitive markets.

“Effectively, the positive aspects of travel information increase public transport
usage,” continued Mr Rat. “Information on its own cannot work miracles, but
research suggests that better information may contribute to a 5%-25% increase
in trips. A well-designed information strategy can really tip the balance between
success and failure.”

UITP is organising this Conference to drive home the message that high quality
travel information must form an integral part of the public transport product, and
to come to a better understanding of users’ perspectives and needs. The main
theme of the conference is how technology can help provide better travel
information for the customer.

On the occasion of this Conference - organised in collaboration with
InformNorden (the Scandinavian organisation for IT in public transport),
Västtrafik (the public transport authority of west Sweden) and the City of
Gothenburg – UITP is launching a good practice guide entitled Towards an
Integrated Travel Information System. This handbook examines twelve current
challenges, and provides solutions, proposals and 70 worldwide good practice
cases of how to develop and implement an efficient information strategy.

From UITP.

***
Notes for editors
• Founded in 1885, the International Association of Public Transport (UITP) is the international organisation for public transport authorities and operators, policy decision-makers, scientific institutes and the public transport supply and service industry. It is a platform for worldwide co-operation and the sharing of know-how between its 2,500 members from some 80 countries. For more information about UITP or the Travel Information Conference, contact UITP’s Communications Department: Cara McLaughlin (Tel: +32 2 6636639; Fax: +32 2 6736100; cara.mclaughlin@uitp.com) or Stéphanie Loozen (Tel: +32 2 661 31 99; Fax: +32 2 6601072; stephanie.loozen@uitp.com) or visit www.uitp.com/Events/goteborg/en/.
• The UITP Conference is being held on the occasion of the annual Public Transport 2003 Congress and Exhibition at the Swedish Exhibition Centre, Gothenburg, Sweden (18-20 September). Public Transport 2003 is being organised by the Swedish Exhibition Centre in association with the Bus & Coach Federation Sweden (BR) and the Swedish Public Transport Association (SLTF). Some 130 exhibitors from 10 countries will be showing new products and services, giving a complete and efficient overview of the market offer. For more information about the Public Transport 2003 Exhibition, please contact Lena Kidner (Tel: +46 31 708 80 00; lena.kidner@swefair.se). For more information about the Public Transport 2003 Congress programme, please contact Anita Stenhardt, SLTF (Tel: +46 8 788 08 69; anita.stenhardt@sltf.se) or Anna Grönlund, BR (Tel: +46 8 4620650; anna.gronlund@bussbranschen.se). A press centre is accessible via the entrance on Mässans gata 12. This press centre will be manned by press hostesses, and will be equipped with desks, PCs, telephones, faxes, copier and storage lockers. You will also find press material from exhibitors. It will be open from 07.30 hours, Thursday 18 September (Tel: +46 31 708 85 50). Press information: Tel: +46 31 708 80 00; Fax: +46 31 708 84 60; press@swefair.se; www.persontrafik.info.

Posted by dc at September 19, 2003 05:26 PM | TrackBack

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